What makes NVNT® different from the myriad of brands available today?
We asked Emil McMahon, an advocate for the hairdressing industry and a passionate believer in professional haircare why he believes NVNT® offers something for everyone, hairdressers, barbers, colour technicians, salon managers and owners, and, naturally, clients. Here’s what he has to say:
“I am fascinated by hair care; from the performance of the products to the packaging, the way it is marketed, especially though social media, each aspect of a brands presence in the professional world of haircare intrigues me. There are some brands that look great aesthetically but don’t perform that well on the hair. Other products have packaging that isn’t inspiring, but what’s inside delivers great results. Some companies put all their emphasis on the environmental credentials, others on the fact that they have thousands of followers on TikTok.
I understand why companies pitch their products at specific audiences, but for me, I look for a 100% – ticked every box kinda brand, one that understands today’s marketplace perfectly.
NVNT® is one of those brands, the packaging is sublime, minimal without being bland, it just looks great! The product performance, with its key ingredients, including Moleculhair technology that helps regenerate bonds, repair hair of all types, smooth the cuticle and protect colour is well balanced. NVNT® is a comprehensive yet slimline portfolio, easy to talk about with clients who are bombarded with information about looking after their hair at home and get confused easily. With its environment aware focus, this brand knows what it has to do to appeal to all age groups and all demographics whilst caring for the planet.
As someone who firmly believes in the power of personal recommendation from a hairdresser to a client, I can’t think of many brands that have as many touch points that can satisfy a product savvy consumer as NVNT®.
Oh, and don’t get me talking about the kirby grip…. Just genius!”
Emil Mcmahon is an independent business consultant specialising in hairdressing and ‘salon professional’ retail.
